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Tips for Generating Final Expense Insurance Leads


Final expense insurance is what most people refer to as burial insurance. This type of insurance may seem unnecessary for some customers, but it can be one of the most important policies for other customers who worry about how they are going to pay for a funeral and burial in the event of the death of a loved one. But how do you generate leads for final expense insurance clients? Here are some tips to help you create your own leads and increase your customer base of final expense customers.

Call, Call, Call

Cold calling is one of the least favorite parts of generating insurance leads for many agents, but it is also one of the most effective ways to find potential customers who may not have thought about final expense insurance. Many agents set aside a portion of their day to do cold calling to search for clients. You can even warm the prospect up to your call by sending them a postcard or pre-approach letter the week before. This makes it what I refer to as warm call instead of a cold call. Some of the more successful agents hire someone to do it for them while they spend their time on other matters. Either way, the more calls you make to people in your area, the more likely you are to find clients who are in search of final expense insurance policies.

Brand Yourself Locally

One of the best ways to generate leads for final expense insurance is to focus on your local area. Many agents try to expand into surrounding areas and beyond and find themselves burned out before long. But by focusing in your local area, you can provide better services for your customers. You can brand yourself as a local agent which deals with clients personally when they purchase a final expense insurance policy from you. Your local area can be your niche market and word will spread about your personable services.

Create an Online Presence

As an insurance agent, you simply can’t compete these days if you don’t have an online presence. Most of your competing agents already have an online presence where clients can search their page and decide to buy final expense insurance without leaving home. The best way to create an online presence for effectively generating leads for final expense insurance is to hire a web designer and content writer to make your website credible, authoritative and attractive. If it doesn’t have these three key concepts, you aren’t going to generate too many serious leads for final expense insurance customers.

Buy Leads

There are companies that specialize in generating leads on prospects that indicate an interest in buying a Final Expense Policy. The best type of leads to purchase are telemarketed leads. The costs of this type of lead ranges from $15 to$25 each. Unlike most internet generated leads, the same lead is not sold to several different agents to follow up on. This is an effective way of getting additional prospects in addition to the methods mentioned above.

Maintain a Good Reputation

It’s been said that the best way to advertise your business is through word of mouth. That’s true to a large extent. If you treat your current customers fairly and explain to them the things they need to know, they are more likely to pass your name along to others who are in need of burial insurance. A good reputation can be one of your greatest resources for generating leads for final expense insurance leads.

If you implement and maintain these suggestions to generate final expense insurance leads, you will undoubtedly see your customer base increase over time.

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